Search Engine Optimisation Cambridge

Search engine optimisation called (SEO) can be defined as the process of optimisation web pages in order to make them more search engine friendly to achieve high ranking in the organic search results of a search engine for specific and relevant keywords or key phrases and help potential customers and visitors to find the website. Thus, improving the volume of quality traffic produced by search engines.

Search engines do algorithmic calculations to determine the relevancy of the website or the web page and compare to the desired search content and rank them accordingly in their organic or natural search results.